The laghée
that teaches the art of recycling to the U.S.
"" attention to the visual dimension. I have ever read, I never wrote, I know four languages \u200b\u200band even a fine, are also dyslexic, what can I do but watch, store and looking to create ? "
" It's good to stay in Menaggio who has never moved away from there, it guarantees the tradition and makes known Como the world. But they hurt the viewer out of the country and stays in, who has no courage. This is the evil of Italy. "
shearing? enough. Carlo is Sampietro, 36 years, designers and advertising since 2004 New York, born in Menaggio, experience as a volunteer in the community of Chaca Peru and Italy with the association Operation Mato Grosso. The work of Charles speaks more to the rest of the world that Italy. List also some of the things he did until last year, but the most strange, like that in New York, is his streetproject, "The street is in the house." A project that brings to life the abandoned street furniture in New York, turning them into objects of design. The wooden police barriers become a table, distributors of newspapers aquariums and dishwasher, the Bussolotti rubber chairs of traffic lanes. Not enough? The signs of radio-taxi turned into lamps, bins in herbaria. And then, well, in the internet, please, take a ride on the site and carlosnewyork.com Sampietro, says Sampietro 'attention to the visual dimension. I have never read, I never wrote, I know four languages and even a fine, are also dyslexic, what can I do but watch, store and looking to create? ".
Menaggio-New York, one way. The lake is not inspired?
No, I could not stay in Menaggio. Journey since I was 14 years, and I had to leave Italy because advertising is expected to sell a product while in New York builds the brand image, and that's why some products break through and others do not. From
advertising designers, what is the goal of his work? Menaggio
I left when I won the green card, but I have traveled for two months a year, I saw 54 countries, and I immaganizzato head in everything I said. For thirteen years I worked in advertising, after having studied graphic expert. In '96 I finished school and started the same year as an assistant at an advertising agency in Milan. After two years I went to London for eight months, without success, but I learned English, which helped me to advance a career in Italy. Until 2004 I worked as art director at Leo Burnett in Milan and Simon Noble also won the Clear Award, reserved for the ten most promising young people in the advertising world. Then New York. I went there in 2001 and I liked it very much, so I tried to win the green card, I did immediately and without homes and jobs, with the help of my agency, I came to New York.
He stopped traveling?
No, after months without work, I was employed in an international agency until 2009 and was creative director of Bai / Twba in London, I went there once a month, also my ex-girlfriend is Brazilian ... I lived on the plane! I was meeting in London and Chicago, it was a great experience a little 'less creative and a bit' more political, more responsibility.
From New York as you see Italy? Pros and cons?
she was in Italy that I'm doing I could not do or I could go back and try to do. The market is not ready, the technology is slow and lags behind. An example: the taxi. From Malpensa to Milan costs madness to New York. In Italy they do not understand that by making taxis are cheap limit traffic and pollution, make new roads and here instead of cycling lanes bring developing public transport.
Ma .. Italy does not save anything and Menaggio?
Unless the roots, the most important thing. I would not be who I am if I was not raised in Menaggio. The difference between Italy and the U.S. is in the "cultivation" of people in Menaggio the seed is watered in the field, in New York grows in the tube. It's different. In Menaggio I learned to recognize the scents, flavors here in New York do not feel. My creative quest is the result of a special way in which I grew up. For Americans, the value of family is not a natural thing for me, yes. My kindergarten had a huge lawn on the lake, here is fine if a baby nursery has the synthetic grass. Here the city runs and does not stop at nothing. To apply for enrollment in a kindergarten, it takes twenty thousand U.S. dollars and it is not then you choose. The Americans are very specialized but inflexible. Here everyone does his job well, but can not make another one.
She has a family and children?
No, but the mother of my children should be Latin or African American not. Maybe New York is not the place to raise a child.
His creativity has won New York, how long working on his project?
My research stems from the fact that raised me and explained that things are settled, not throw. Here throw everything and this disgusts me. I presented my project for the recovery of urban objects in mid-May 2010, but I work from August 2009.
Where has exhibited his creations? The lead in Italy? The debut was great
all'Icss, New York equivalent of Salone del Mobile in Milan, then I rented a gallery here in New York. I already had one hundred publications, including El Pais and major design magazines and habitats around the world, but I have not had time to contact Italian exhibitions, maybe I'll do in Rome and Milan. What
of his creations like best? Many
, the table made the barriers that the police barricade, but making table join, the dishwasher and the aquarium in the bin. Turn everything on the streets of New York set aside.
Who are your customers?
fashion boutiques, hotels and collectors. For now I have no Italian customers, but they did me good order from Vienna.
So far, what has taught New York?
to never give up.
Carla Colmegna
source: www.laprovinciadicomo.it
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